OUR MISSION
To positively impact our customers’ health, fitness, and happiness while greatly impacting our communities and environment for the better
What we are on the inside of our company is the impact we will have on the outside world at large. Let's be positive, inclusive, and encouraging collaborators and people who are known to be a force of good.
Making our Business a force for good
Using our business for good is something we’ve always taken seriously. A Certified B Corporation™ (B Corp™) is a business that meets high standards of social and environmental performance, transparency, and accountability.
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PRODUCT QUALITY
REVOLUTIONIZE NON-Alcoholic BEER FOR THE MODERN ADULT
When John and Bill teamed up, the first thing John told Bill was that they were never ever going to put a product on the shelf that wasn’t just great non-alcoholic beer, but great period. And from that moment on, we’ve made brews fit for all times.

DELIGHTING OUR CUSTOMERS
Everything we make has to be shockingly good and innovative.
OBSESSION WITH PERFECTION
Nothing goes out the door if it’s not our best. Ever.
OBLITERATE THE STIGMAS
Athletic brews are meant to be enjoyed proudly - taking non-alcoholic beer out of the penalty box forever.
ENVIRONMENT
WE ONLY GET ONE CHANCE AT THIS PLANET, AND ESG IS IN OUR DNA
Integral to our mission is access to safe outdoor spaces for communities to get outside, to be active and mindful, and to create memories with friends and family. If we don't start acting in a sustainable manner, we're going to lose our chance at great outdoor adventures and outdoor sports.

TWO FOR THE TRAILS
Giving back to $2 million annually to protect and restore trails and outdoor space. From Day 1, we’ve donated to the maintenance, construction, and improvement of trails to increase outdoor access.
RENEWABLE ENERGY
We installed 60k square feet of solar panels at our California facility to assist in powering our brew floor and office space.
WATER
Our brewing teams have already moved to exceptional levels of water recapture and efficiency. And we’re just getting going!
code of conduct
We approach our business with these guardrails. With these pillars of ethics and principles, we ensure that all the people who work with us are respected and valued.
Full Code of ConductBE AN EXAMPLE
Athletic seeks to be a great example for the broader business community as a whole. We lead through consistent positive action and pulling people up the ladder.
