Values

OUR MISSION

To positively impact our customers’ health, fitness, and happiness while greatly impacting our communities and environment for the better

What we are on the inside of our company is the impact we will have on the outside world at large. Let's be positive, inclusive, and encouraging collaborators and people who are known to be a force of good.

community

We are bound by a shared passion for using our business as a force for good. Open communication and collaboration are foundational to our team. We believe in the power of every voice and actively embrace customer feedback, using it as fuel to collectively make a positive impact.

quality

We believe that everything we do, whether it is in the workplace or in the community, should be held to the highest quality standards. Our customers expect the best and we do not settle for anything other than perfection in our products. We strive to put our best foot forward in everything we do. How you do anything is how you do everything.

inclusion

Building a respectful and encompassing community inside and outside of our walls is core to our values. We are open-minded and accepting. We welcome diverse perspectives and treat everyone with fairness and respect. We are collaborative and incorporate ideas from all team members.

innovation

We dream big, aim high, and do not settle for the “standard”. We move fast and adapt by taking risks and not being afraid to break things now and then. We thrive in the uncertain and continue to push forward even when the path is not clear. We learn from our mistakes and don’t let perfection hinder progress.

integrity

We are honest, dependable, and always assume positive intent. Using our business for good is something we’ve always taken seriously. We make the right choice even if that means foregoing short cuts or standing for an unpopular decision.

Making our Business a force for good

Using our business for good is something we’ve always taken seriously. A Certified B Corporation™ (B Corp™) is a business that meets high standards of social and environmental performance, transparency, and accountability.

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PRODUCT QUALITY

REVOLUTIONIZE NON-Alcoholic BEER FOR THE MODERN ADULT

When John and Bill teamed up, the first thing John told Bill was that they were never ever going to put a product on the shelf that wasn’t just great non-alcoholic beer, but great period. And from that moment on, we’ve made brews fit for all times.

DELIGHTING OUR CUSTOMERS

Everything we make has to be shockingly good and innovative.

OBSESSION WITH PERFECTION

Nothing goes out the door if it’s not our best. Ever.

OBLITERATE THE STIGMAS

Athletic brews are meant to be enjoyed proudly - taking non-alcoholic beer out of the penalty box forever.

ENVIRONMENT

WE ONLY GET ONE CHANCE AT THIS PLANET, AND ESG IS IN OUR DNA

Integral to our mission is access to safe outdoor spaces for communities to get outside, to be active and mindful, and to create memories with friends and family. If we don't start acting in a sustainable manner, we're going to lose our chance at great outdoor adventures and outdoor sports.

TWO FOR THE TRAILS

Giving back to $2 million annually to protect and restore trails and outdoor space. From Day 1, we’ve donated to the maintenance, construction, and improvement of trails to increase outdoor access.

RENEWABLE ENERGY

We installed 60k square feet of solar panels at our California facility to assist in powering our brew floor and office space.

WATER

Our brewing teams have already moved to exceptional levels of water recapture and efficiency. And we’re just getting going!

Two For The Trails

code of conduct

We approach our business with these guardrails. With these pillars of ethics and principles, we ensure that all the people who work with us are respected and valued.

Full Code of Conduct

BE AN EXAMPLE

Athletic seeks to be a great example for the broader business community as a whole. We lead through consistent positive action and pulling people up the ladder.

Together, we’ve raised $6,352,282 for local trails