TWO FOR THE TRAILS
"Doing well by doing good" - Ben Franklin
At Athletic, we're firm believers that being healthy & active will lead to a better quality of life. There's no better way than getting outdoors or finding a group to share breaking a sweat with. To help do our part, we'd like to introduce a core program to our company, Two for the Trails. We will choose an Athletic cause on a rotating basis to donate 2% of our overall sales to. Our goal is to promote joint causes of activity and sustainability. "Two for the Trails" is a saying my brother and I always used when heading out on a trail run - it's what you can carry without a day pack, you only get two choices. So, with Athletic Brewing, we choose to give our "two" back to the outdoors
To start, we will be donating 2% of all sales to a selected trail or park, but we will also be donating to causes adaptable to all environments and urban areas. We'll be looking for trails and parks that need renovations overlooked by local governments, or larger parks where we can make an impact with a donation to a well-organized group. We'll have all updates on our blog & social media.
These joint desires of activity and sustainability lead us to build our company around a Ben Franklin saying - "doing well by doing good." In achieving our mission to make great-tasting non-alcoholic craft beer, we hope to have a positive impact in reducing alcoholism and encouraging activity, mindfulness, and time with loved ones. If we don't start acting in a sustainable manner, we're going to lose our chance at great outdoor adventures and outdoor sports. With this, we are officially announcing the first of our initiatives to do our part.
Thanks for hearing us out, and we're looking forward to making an impact together! Please reach out with recommendations.
Where we are Making an Impact
Appalachian Trail - New Hampshire
A team favorite - both at the organization level (the Appalachian Mountain Club) and the trails (the AT), this was an obvious first choice for Two for the Trails. We’ve spent a lot of time up on the Presidential Traverse, the Pemi Loop, and other spots, and want to ensure that we’re part of efforts to ensure generations in the future also get to enjoy them.
Donation: 2% of all company sales for 2018
Team Work Day: August 7th - Meeting at AMC Highlands Center
American Hiking Society - Silver Springs, MD
American Hiking Society "envisions a world where everyone feels welcome in the American hiking community and has permanent access to meaningful hiking, including urban, frontcountry, and backcountry opportunities."
Athletic Brewing will be partnering with AHS in 2020 to help achieve this vision.
Trail workday opportunities, TBD
Leave No Trace - Boulder, CO
The Leave No Trace Center for Outdoor Ethics works all around the country to protect the outdoors by teaching and inspiring people to enjoy it responsibly. Athletic Brewing is excited to be partnering with LNT to achieve that mission for 2020.
Trail workday opportunities, TBD
Fort Clinch State Park - Fernandina Beach, FL
Having beaches, trails, sand dunes, plains, and a historic fort, this state park is situated on the gorgeous Amelia Island and is considered an oasis for runners, cyclists, and nature-lovers.
Donation: Percentage of 4th quarter 2019 sales.
Trail Event Day: January 11 , 2020 in partnership with Florida Roots Trail Race